Allbirds Sells Footwear Assets for $39 Million and Pivots to AI Infrastructure

Allbirds has sold its footwear brand and assets to American Exchange Group for $39 million. The company will rebrand as NewBird AI and shift its focus to artificial intelligence computing infrastructure. This transition follows a period of declining sales and a lack of profitability since its 2021 initial public offering. You should note that the remaining public entity plans to operate as a GPU-as-a-Service provider.
To fund this new direction, the company secured a $50 million convertible financing facility from an institutional investor. These funds will be used to purchase graphics processing units. Both the asset sale and the new financing require shareholder approval at a meeting scheduled for May 18. If the sale closes, you may receive a dividend during the third quarter of 2026.
Investors reacted to the news with significant buying volume. The stock price increased by more than 300 percent during intraday trading. Some reports indicated the price reached $24.31, representing a 721 percent rise from the daily opening price. This volatility reflects market interest in the company's new strategic direction.
Key Takeaways
- Allbirds sold its footwear brand and assets to American Exchange Group for $39 million.theverge.comtechcrunch.com
- The company secured a $50 million convertible financing facility to acquire GPUs and launch a GPU-as-a-Service platform.theverge.commarketwatch.comtechcrunch.com
- The stock price surged between 300 and 721 percent following the announcement of the AI pivot.marketwatch.comfinance.yahoo.comtechcrunch.com
- Shareholders will vote on the asset sale and financing at a meeting scheduled for May 18.theverge.com
- A dividend payment is planned for the third quarter of 2026 if the asset sale is completed.theverge.com
Affected Companies
Sources

Allbirds announced a switch from shoes to AI and its stock jumped 600 percent
The Verge
“According to this source, the company's stock price surged by 721 percent following the announcement of its plan to become a GPU-as-a-Service provider.”

Allbirds’ AI pivot sends its stock soaring 300%. We’ve seen this film before.
MarketWatch
“Reported that the stock price increased by more than 300 percent on record trading volume as the company seeks to transition from footwear to AI.”

Allbirds shares jump over 400% on plans to pivot to AI from sneakers
Yahoo Finance
“According to this source, Allbirds sold its brand and footwear assets to American Exchange Group for $39 million last month.”
